Описание
Характеристики
Отзывы
Описание
«Английский язык. Туризм и индустрия гостеприимства: Четвертый курс» завершает линейку учебников английского языка для студентов бакалавриата, обучающихся по УГС 43.00.00 «Сервис и туризм». Цель учебника — всестороннее и взаимосвязанное развитие профессиональной иноязычной коммуникативной компетенции менеджеров по туризму. Cодержит материал и задания на расширение лексического запаса и интеграцию всех коммуникативных умений. Завершает четвертый курс большая проектная работа. Предлагает две траектории освоения материала (основная и повышенной сложности), что обеспечивает большую гибкость и эффективность обучения. Уровень по завершении курса В2+, С1. Дополняет учебник Хрестоматия (Reader), доступная по qr коду на стр. 8.
CONTENTS
Предисловие
Методические рекомендации
Рекомендации по работе с уроком 6
UNIT 1. ESG IN TOURISM AND HOSPITALITY: ENVIRONMENTAL PERSPECTIVE
LEAD-IN
WATCHING & LISTENING 1. Why is ESG Important for your Organisation?
TOPIC VOCABULARY CORNER 1. Going Green
SPEAKING 1. ESG in Tourism and Travel
PROFESSIONAL INPUT. ESG vs CSR
WRITING 1. Formal Invitation Email READING 1. ESG in Hotel Real Estate: Understanding ESG & the Hotel Asset Lifecycle
VOCABULARY PROJECT WORK
VOCABULARY PRACTICE 1
FUNCTIONAL LANGUAGE
SPEAKING 2. Implementing ESG Principles
HOME WATCHING & LISTENING. Is Sustainable Investing Just a Marketing Ploy?
READING 2. Money Managers Closing ESG Funds
VOCABULARY LIST 2
VOCABULARY PRACTICE 2
WATCHING & LISTENING 2. A Global Hotel Market Snapshot of ESG Trends with
Radisson Hotels
TOPIC VOCABULARY CORNER 2. ESG Practices
WRITING 2. Request Email
CASE STUDY. Vacationland.
UNIT 2. ESG: SOCIAL AND GOVERNANCE. ESG INVESTMENT
LEAD-IN
WATCHING & LISTENING 1. How Does Tourism Benefit the Economy
TOPIC VOCABULARY CORNER 1. Management шn Sustainable Tourism
READING. The Social Impacts of Tourism
VOCABULARY LIST
VOCABULARY PRACTICE
SPEAKING 1. Social Impact of Tourism
WRITING 1. Summary Writing
INTERPRETER’S CORNER
FUNCTIONAL LANGUAGE
WATCHING & LISTENING 2. What is ESG Investing?
TOPIC VOCABULARY CORNER 2. ESG Investing
PROFESSIONAL INPUT. Legal Aspects of ESG
SPEAKING 2. Avoid the Risks
HOME WATCHING & LISTENING. Importance of ESG Reporting for Companies in India
WRITING 2. Writing an ESG Report
TOPIC VOCABULARY CONSOLIDATION
ABBREVIATIONS
CASE STUDY. Implementing the ESG Principles in Hospitality
UNIT 3. ECOTOURISM: SUSTAINABLE APPROACH TO THE TRAVEL INDUSTRY
LEAD-IN
WATCHING & LISTENING 1. Ecotourism in Real Life
TOPIC VOCABULARY CORNER 1. Best Practices of Ecotourism Development
SPEAKING 1. Promoting Ecotourism
PROFESSIONAL INPUT. Eco Certification for Tourism Products
WRITING 1. Mailshot
FUNCTIONAL LANGUAGE
READING 1. Travelling Light
VOCABULARY LIST
VOCABULARY PRACTICE 1
WATCHING AND LISTENING 2. The Benefits of Ecotourism
READING 2. Marketing to the Environmental Traveller
VOCABULARY PROJECT WORK
VOCABULARY PRACTICE 2
TOPIC VOCABULARY CORNER 2. Sustainable Tourism through Marketing
SPEAKING 2. Sales Techniques
HOME WATCHING & LISTENING. Concept of Sustainable Tourism
WRITING 2. A Report on Sustainable Event Tourism
CASE STUDY. SWOT Analysis of a Destination
UNIT 4. SPORTS TOURISM: GAME CHANGER IN THE TRAVEL INDUSTRY
LEAD-IN
WATCHING AND LISTENING 1. The Importance of Sports Tourism
TOPIC VOCABULARY CORNER 1. Tourism and Sports
READING. Market Growth in Sports Tourism — Drivers, Trends, Challenges
SPEAKING 1. Enhancing Market Efficiency
VOCABULARY LIST
VOCABULARY PRACTICE
WRITING 1. Request for Proposal (RFP)
FUNCTIONAL LANGUAGE
WATCHING AND LISTENING 2. Cyber Sport
PROFESSIONAL INPUT. Business Growth
TOPIC VOCABULARY CORNER 2. Business Growth Strategies
SPEAKING 2. Regional Development
HOME WATCHING & LISTENING. How Athletes Are Helping Revive Sports Tourism
in Greece Post-COVID
WRITING 2. Request for Proposal (RFP): Extended Format
INTERPRETER’S CORNER
TOPIC VOCABULARY CONSOLIDATION
CASE STUDY: Was It Worth It? Evaluate the Impact of Hosting a Major Sporting Event
UNIT 5. INTERNATIONAL TOURISM FROM ECONOMIC PERSPECTIVE
LEAD-IN
WATCHING AND LISTENING 1. Economic Impacts of Tourism That We All Need to Know!
TOPIC VOCABULARY CORNER 1. International Tourism
PROFESSIONAL INPUT. Value Creation in Tourism
READING 1. Tourism as an Economic Development Tool
SPEAKING 1. Tourism as Main Economy Driver
VOCABULARY LIST
VOCABULARY PRACTICE 1
WRITING 1. Business Collaboration Opportunity Letter
WATCHING & LISTENING 2. Tourism to Boost Domestic Demand in S. Korea
Through ‘K-Shopping’
READING 2. How Long Will the Travel Boom Last?
VOCABULARY PROJECT WORK
VOCABULARY PRACTICE 2
FUNCTIONAL LANGUAGE
SPEAKING 2. Discussing Statistics in Travel and Tourism
TOPIC VOCABULARY CORNER 2. Economic Perspective
WRITING 2. Business Proposal
HOME WATCHING & LISTENING. What is the ‘ Experience Economy’, and Why it Matters | Insights from 'The Experience Economy'
CASE STUDY. Small Startup Gone Global
UNIT 6. INTERNATIONAL TOURISM PROJECT: MAKING YOUR OWN TOURISM PRODUCT
STAGE 1. Research, Analyse, Identify
STAGE 2. Finalise the Product
STAGE 3. Find Strategic Partners and Investors
STAGE 4. Attract Investment
STAGE 5. Reflection
APPENDIX 1
UNIT 2
READING AND SUMMARISING. ESG in Hotel Real Estate.
The Role of ESG Throughout the Life Cycle of a Hotel Asset
TOPIC VOCABULARY CORNER: ESG in Hotel Real Estate
SPEAKING. Green Premium Myth?
UNIT 4
READING AND SUMMARISING. The Dynamics of Sports Tourism — Opportunities for Tour Operators and Brands
TOPIC VOCABULARY CORNER: Market Development Techniques
SPEAKING. Market Development Techniques in Sports Tourism
APPENDIX 2
СПИСОК ЛИТЕРАТУРЫ
Характеристики
Автор
Ястребова Е.Б. (Под ред.)
ISBN
978-5-7567-1387-9
Оформление
Обложка
Объем (стр.)
276
Год издания
2025
Формат
190х260 мм
Вид литературы
Учебник
Отзывы
Отзывов еще никто не оставлял
Аналогичные товары
