«Английский язык. Туризм и индустрия гостеприимства. Третий курс» предназначен для студентов, обучающихся по специальностям и направлениям подготовки 43.00.00 «Сервис и туризм». Исходный уровень владения языком для работы с учебником — В1+; завершение курса предполагает достижение уровня В2. Цель учебника — развитие профессиональной межкультурной коммуникативной компетенции будущих менеджеров по туризму. Учебник содержит разнообразные текстовые и видеоматериалы, коммуникативные и проектные задания, большое количество упражнений на отработку активной лексики, а также электронную рабочую тетрадь, которую можно скачать по QR-коду, указанному в конце предисловия. Предусмотрены две траектории обучения: базовая и повышенной трудности.
CONTENTS
Предисловие
THEME ONE: LEADERSHIP IN TOURISM & HOSPITALITY
UNIT 1. LEADERSHIP CAPACITY
LISTENING 1.1. An Ideal Leader
SELF-ASSESSMENT QUIZ. Leadership Virtues
SPEAKING 1. Leadership Styles
READING 1. A Way to Leadership
LISTENING 1.2. Big Change
FUNCTIONAL LANGUAGE. Showing Purpose and Reason
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. A Multifaceted Nature of Leadership
SPEAKING 2. Transactional vs. Transformational Leadership
READING 2. Taking On Leadership in Tourism
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Align / Adjust
TOPIC VOCABULARY EXTENSION. Organisational Leadership
PROJECT WORK 2. Small-Scale & Large-Scale Leadership
WRITING. Shareholder Letter
UNIT 2. DESTINATION EXCELLENCE
LISTENING 1. Why We Travel
SELF-ASSESSMENT QUIZ. Do Characteristics of a Tourist Destination Matter?
SPEAKING 1. Being Attached to a Place
READING 1.1. Destinations in Change
READING 1.2. Eden
FUNCTIONAL LANGUAGE. Showing Result
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Destination — 2030
SPEAKING 2. Planning Your Itinerary
READING 2. A Multi-Destination Tourism Strategy
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Complex / Complicated
TOPIC VOCABULARY EXTENSION. Destination Capabilities
PROJECT WORK 2. Rural Tourism & Secondary Destinations
WRITING. Business Proposal
THEME TWO: DIGITALISATION IN TOURISM & HOSPITALITY
UNIT 3. GOING GLOBAL
LISTENING 1. The Instagram* Effect
SELF-ASSESSMENT QUIZ. Digitalising Traveller Experience
SPEAKING 1. Travelling Generations
READING 1.1. The Anywhere Traveller Puts New Destinations on the Map
READING 1.2. Digital Transformation in Tourism
FUNCTIONAL LANGUAGE. Showing Contrast and Concession
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Unlocking the Potential of Digital Identity
SPEAKING 2. Customised Services
READING 2. How Digital Transformation Can Set the Travel Industry Up for Success
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Affect / Effect
TOPIC VOCABULARY EXTENSION. Digitalised Traveller Journey
PROJECT WORK 2. Personalisation and Data Breach
WRITING. Complaint Letter
UNIT 4. GOING DIGITAL
LISTENING 1. Online Travel Agencies
SELF-ASSESSMENT QUIZ. Is Tourism Business for You?
SPEAKING 1. Running a Start-Up
READING 1. Trust by Design
FUNCTIONAL LANGUAGE. Restating and Clarifying Ideas
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Airbnb— a Disruptor That Has Grown to a Unicorn
SPEAKING 2. Global Distribution Systems
LISTENING 2. Sabre: Creating the Perfect Trip
READING 2.1. Going Digital in the Travel Industry
READING 2.2. World's Best AI Travel Technology Provider
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Confront / Face
TOPIC VOCABULARY EXTENSION. Business Journey Towards Digitalisation
PROJECT WORK 2. Amadeus — a Global Distribution System
WRITING. Adjustment Letter
THEME THREE: CORPORATE TRAVEL IN TOURISM & HOSPITALITY
UNIT 5. TRAVELLING FOR BUSINESS
LISTENING 1.1. How to Travel and Work Better
SELF-ASSESSMENT QUIZ. Travelling for Work
SPEAKING 1. Leisure or Business Traveller?
READING 1. Travelling for Bleisure
LISTENING 1.2. Travel Industry Bets on Bleisure
FUNCTIONAL LANGUAGE. Talking About Changes and Trends
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Digital Nomads
SPEAKING 2. Reevaluating Working and Travelling Arrangements
READING 2.1. The Comeback of the Corporate Travel
READING 2.2. Corporate Travel: Navigating Toward a New Normal
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Adopt / Adapt
TOPIC VOCABULARY EXTENSION. Business Meetings
PROJECT WORK 2. Business Environment — Cross-Cultural Approach
WRITING. Business Trip Report
UNIT 6. THE MICE INDUSTRY
LISTENING 1. What Is MICE?
SELF-ASSESSMENT QUIZ. Organising a Large-Scale Event
SPEAKING 1. Good Organisational Skills or Specialisation?
READING 1.1. The MICE Industry
READING 1.2. MICE Is Ready to Be a Driver for Thailand’s Economy
FUNCTIONAL LANGUAGE. Using ‘Number’ Phrases
VOCABULARY LIST & PRACTICE 1
CONFUSABLES. Responsive / Responsible
PROJECT WORK 1. Singapore Exhibition & Convention Bureau (SECB)
SPEAKING 2. MICE Capabilities in the Cruise Industry
READING 2. Nürnbergmesse Group
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
TOPIC VOCABULARY EXTENSION. Capitalising on MICE
PROJECT WORK 2. Incentive Travel
WRITING. Incentive Trip Service Offer
THEME FOUR: DOING BUSINESS IN TOURISM & HOSPITALITY
UNIT 7. MANAGEMENT
LISTENING 1. Hotel Management: Rising Through the Ranks
SELF-ASSESSMENT QUIZ. Team Development Stages
SPEAKING 1. High Performing Teams
READING 1.1. The Role and Responsibilities of a Manager
READING 1.2. Redesigning Roles in the Hospitality Industry
FUNCTIONAL LANGUAGE. Making an Addition and Reinforcing
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Recruitment vs. Talent Acquisition
SPEAKING 2. Success in Executive Positions
READING 2. The Last Act of a Great CEO
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Job / Workplace
TOPIC VOCABULARY EXTENSION. Getting Fired Soon?
PROJECT WORK 2. Communicating With Senior Management
WRITING. Project Idea Letter
UNIT 8. MARKETING
LISTENING 1. The Sales & Marketing Department in Hotels
SELF-ASSESSMENT QUIZ. Marketing Domain
SPEAKING 1. The Sales Instinct
READING 1.1. Marketing Essentials
READING 1.2. Positioning — Always Pays Off
FUNCTIONAL LANGUAGE. Referencing Related Topics & Ideas
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. Within and Above Competition
READING 2. The Ritz-Carlton`s $2000 Rule, or Heroic Service Culture
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Prospective / Perspective
TOPIC VOCABULARY EXTENSION. The Hard Sell and The Soft Sell
PROJECT WORK 2. PESTLE Analysis
WRITING. Brief Advertising Text
THEME FIVE: LEGAL ISSUES IN TOURISM & HOSPITALITY
UNIT 9. OFFENSES AGAINST TOURISTS
LISTENING 1. Security Concerns: Obama Won't Be Staying at This Hotel Anymore
SELF-ASSESSMENT QUIZ. Being Legally Savvy
SPEAKING 1. Meaning No Offence?
READING 1. Can You Sue for Bad Customer Service?
FUNCTIONAL LANGUAGE. Expressing Certainty
VOCABULARY LIST & PRACTICE 1
CONFUSABLES. Liable / Responsible
PROJECT WORK 1. Torts on Cruise Ships
SPEAKING 2. Paying More to Fly a Shorter Distance
READING 2. American Airlines Suing a Popular Website for Cheap Airfares
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
TOPIC VOCABULARY EXTENSION. Luggage Stolen On Vacation
PROJECT WORK 2. Customer Gratuity
WRITING. Seeking Legal Advice
UNIT 10. EMPLOYMENT, ARBITRATION AND MEDIATION
LISTENING 1. Hotel Sued for Discrimination
SELF-ASSESSMENT QUIZ. Unfair Dismissal
SPEAKING 1. A Problem Employee?
READING 1. Opted for Arbitration? — Then Keep Out of the Courthouse
FUNCTIONAL LANGUAGE. Expressing (Dis)satisfaction With The Outcome
VOCABULARY LIST & PRACTICE 1
PROJECT WORK 1. At-Will Employment
SPEAKING 2. Creating A New Trademark — The New Employee Dilemma
READING 2. Landmark Decisions on Protection of Well-Known Marks
CRITICAL & REFLECTIVE THINKING
VOCABULARY LIST & PRACTICE 2
CONFUSABLES. Sensible / Sensitive
TOPIC VOCABULARY EXTENSION. Breach of Contract 246
PROJECT WORK 2. Dispute Settlement: Mediation
WRITING. Grievance Letter to Employer
APPENDICES
СПИСОК ЛИТЕРАТУРЫ
